You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you are advertising to an audience that is already interested in you!
You attract customers
People can simply click on your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It is as simple as that!
Google AdWords offers you:
Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control
You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value
There is no minimum spending requirement or time commitment. And with the cost-per-click option, you are only charged if people click your ads. This means that every pound of your budget goes toward bringing new prospects to you.
Concerned about costs? Do not worry—AdWords puts you in complete control of your spending.
Set your budget
There is no minimum spending requirement; the amount that you pay for AdWords is completely up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork
We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget.
You are charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency
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